Management Team

Tony Lynch

Chief Financial Officer

Tony is a highly experienced CFO and has held senior management and board level roles both in Australia and Europe. Most recently, Tony was CFO at Pershing Australia, a BNY Mellon company and has held positions at Select Asset Management in Sydney, Egg Bank (LSE listed), and Arthur Andersen in London.

Tony successfully completed a Reverse Takeover transaction as CFO at Artilium plc, a UK AIM listed technology company.

Tony has had a number of successful corporate finance transactions including IPO, Acquisitions and Turnaround scenarios and has had key roles in several start-up and early stage growth companies.

Tony completed Institute of Chartered Accountants, Ireland; Bachelor of Commerce, University College Cork, Ireland

Surendra Sanka

Director, Operations & Finance

A founding member of the SenSen team, Surendra has 20+ years of management and leadership experience with global IT consulting services, technology product start-ups and public-sector organizations (oil & gas) in Australia and India.

Surendra is heavily involved in many operational areas including pre-sales, tenders and contracts management, performance analysis and financial reporting.

He is a graduate of Jawaharlal Nehru Technological University, Hyderabad, India, with advanced training from Project Management Institute, USA.

Michael Doherty

Director, Sales & Marketing – Intelligent Transportation

Michael has extensive experience in the parking technology sector, having held senior management and sales positions with a number of international parking solutions companies including UbiPark, CellOPark, Parkmobile International and Secure Parking. In each of those roles, he was responsible for driving sales growth and new technology implementation with customers in large City Councils, Universities and Airports.

While at Parking Payment App provider CellOPark Australia, Michael introduced new technologies such as the Licence Plate based vPermit solution and grew the number of clients 10 fold in a three year period.

Peter Wells

Director, ITS Strategy and Business Development

Peter Wells has significant executive government and industry leadership experience, with a background in large scale customer service delivery, regulatory programs and managing, complex projects.

Peter brings strong executive skills in Planning, Transport, Natural Resources, Environment and Regulation, following previous Executive Director and General Manager roles at the NSW Roads and Maritime Services (RMS), and the NSW Environmental Protection Agency, respectively. Additionally, he is the Chairperson of the Local Planning Panel of a number of Sydney Councils, including Woollahra, Mosman and Canada Bay.

Madan Kumar

Director, India Operations

Madan has more than 10 years’ experience working with video based products and solutions. He is development manager of the SenDISA platform and delivery support for customers across the world.

Before joining SenSen, Madan was a founding engineer of i2V Systems (Gurgaon, India) where he delivered enterprise level video management software and worked in various roles including technical leadership, business strategy and delivery support. Before starting i2V Systems, Madan worked with VVDN technologies (Gurgaon, India) on video surveillance software and video analytics.

Madan started his career with Kritikal SecureScan (Noida, India) as software development engineer and worked on VehiScan, a product based on automatic
number plate recognition for Indian number plates.

Madan is a graduate of IIIT Allahabad in Information Technology.

Ainslie Stevens

Director, Gaming Sales & Operations

Ainslie has over 20 years’ experience working in the gaming/hospitality industry. A capable leader in casino operations, project management, product development and implementation, sales and procurement. In these roles Ainslie was responsible for delivering business growth, and developed a deep understanding of the legal and regulatory requirements to introduce new products to a gaming environment.

During her time at The Star Entertainment Group, Ainslie led change programs through the introduction of new gaming products & innovative technologies, floor configurations (based on gaming analysis) and developed new table games and side bets.

Ainslie is a graduate of RMIT University.


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Corporate Office

Level 1, 9 Harper Street
Abbotsford, Melbourne
VIC 3067, Australia
(+61) 3 9417 5368


Suite 306, 3 Spring St,
Sydney, NSW 2000 Australia
(+61) 3 9417 5368


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Hyderabad, India 500034
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