Established in 2007 as a spin-off from the University of Technology Sydney, SenSen Networks is a leading innovator for Smart Cities worldwide. We’ve delivered complex solutions using our video-IoT analytics platform in Australia, North America, Europe, Asia and the Middle East.
Leadership
We’re happy and proud to have gathered a group of clever, dynamic people to lead SenSen into the future. Our leadership team includes experts in data science, economics, R&D, video-analytics and machine learning.
Subhash Challa
Executive Chairman & CEO
David Smith
Executive Director, COO and Company Secretary
Heather Scheibenstock
Executive Director, Retail & Leisure Division
Zenon Pasieczny
Non-Executive Director
Management Team
Jon Cook
Chief Financial Officer
Surendra Sanka
Director, Operations & Finance
Madan Kumar
Director, India Operations
Peter Larbalestier
Director, IT Systems
With Integrity
We work with councils and the private sector to reduce road accidents, ease traffic congestion and automate monotonous, laborious tasks.
In doing this, we strengthen local economies and simplify city administration, empowering those who manage our urban livelihoods. Our R&D and sales headquarters are in Melbourne, Australia, supported by our team in Hyderabad, India, providing software testing, QA, and administrative and back-end support services.
Enabled by ingenuity
SenSen’s culture of continual reinvention is made possible by the ability and eagerness of our people to adapt to evolving urban challenges while strengthening relationships and commercial outputs. The conventional does not serve us; nor our customers or those in our ecosystem. Unafraid of taking risks and trialling Big Ideas, we are ingenious by design and in a state of constant evolution.
Our technology can sense the complex patterns and dynamics between people, objects and crowds with military-grade accuracy for the deepest value-added insights and real-time responses. We achieve this by fusing video analytics and IoT devices into a highly scalable and configurable platform. Intuitive interfaces with real-time data help owners and managers of assets make more timely decisions, automate business processes and leverage their return on investment.
Cities and multiple
industry verticals
Our customer-centric approach to solving problems is driven by a frontline team of domain experts and data scientists. They help define user requirements and guide the development of innovative solutions customised for each unique operational environment. Yet all products in the SenSen suite are configurations of our groundbreaking software platform, bringing the comfort of a system with extensive real-world use. We have already deployed multiple applications across law enforcement, transport, gaming and retail. And our solutions can be expanded into other sectors as well so watch out as we roll out solutions for logistics, manufacturing, defence, security, mining, education and workplace culture.
Timeline
2007
Company Started
R&D, POC Trials
2007 – 2011
2011 – 2014
Commercialization of
Road Safety Technologies
& Solutions
Commercialization of
By-Law Enforcement Solutions
for City Councils
Launched in Singapore
2014 – 2017
2017
Listed on the ASX
2017-2019
Launched in Canada
Commercialization of Retail Solutions.
Built an AI-powered, cloud-based app packing an entire Smart City operations centre onto a smartphone.
Launched into USA
Global Market Expansion
Developing Partner Networks
2020 & Beyond
Careers
SenSen’s guiding principle is ‘Ingenuity by Design’.
We look for thinkers and AI specialists with the tenacity to live our philosophy of wanting to make the world a better place. Good enough… is never enough. Our people are always striving to meet the next challenge, to climb the next mountain, tame the next city.
We offer an inclusive workplace culture that encourages innovation and initiative, while never losing sight of our integrity in all our dealings – with our clients, our staff, and our suppliers.
Does this sound like you? Drop us a line and tell us about yourself, and why you think you’d be a great fit for SenSen.
