SenCount is a complete solution to help customers gather intelligence about people traffic flow from virtually any surveillance camera that has already been installed at their premises for safety and security purposes. Whether it's an outdoor or an indoor location – customers can be assured that 24/7 statistics on people movement in and out of their premises is collected, analysed and reported.

It is a complete people counting solution to suit small, large and medium environments including Retail Stores, Shopping Centres, Hotels, Clubs, Tourist Venues, Sporting Facilities, Museums, Libraries, Art Galleries, Universities, Train Stations, Supermarkets or Public Facilities. Some of our high profile customers using people counting include, Swinburne University of Technology, Manly Council and Bulleen Shopping Plaza.

SenCount makes use of currently available CCTV cameras to count people. The advantages of the system include:

• Use of existing CCTV cameras (no additional infrastructure costs or time/cost wasted in installation)
• Works on standard surveillance/perspective views
• Accurate bi-directional counting

The SenCount is a powerful management tool that provides:

• Instant feedback about space utilization trends and flows
• Instant access to a broad range of reports detailing patterns in customer traffic flows and trends over the Internet
• Multiple user groups management with different access levels
• Real-time, IP-based data collection with data import via internet
• Built in database and data display tools

The SenCount solution can help customers to:

• Understand how many customers enter their premises at different times in the day
• Analyse the people flow in their business
• Assist with staff rostering, deciding on appropriate marketing promotions, and scheduling the correct amount of security staff, depending on the nature of business
• Analyse any correlation between marketing promotions in the store and an increase in number of people in the store
• Control the number of patrons in pubs, clubs or other public premises and help comply with relevant licensing laws
• Avert overcrowding, fire and safety hazards
• Link with the Point of Sale data and determine Conversion ratios – ratios between the number of people visiting the premises and the number/amount of sale

SenFace is a comprehensive solution that can detect any number of faces in captured CCTV images. Face detection & recognition is one special case of biometrics which is the automatic recognition of a regions in the captured images that belongs to people faces and potential classify them as male, female, ethnicity, age and potentially identify them using their unique & distinguishing facial features. SenFace can be used to:

• Know the number of people looking at a digital signage board and provide vital statistical input to marketing efforts
• For targeted marketing of ads on digital signage boards
• Know the gender of people and the places people have visited within premises/li>
• Determine frequent visitors to a store
• Alert on People of Interest (They could be either VIP's or criminals or others)
• Provide biometric access control

SenFace offers several unique advantages which make it applicable to several surveillance and business intelligence applications such as:

• Faces can be captured from some distance away and facial recognition can be done without any physical contact.
• Face recognition can be easily integrated into existing surveillance systems which always have surveillance cameras or closed circuit television (CCTV).
• Face database is easy to collect for recognition, verification, targeted marketing and retail analytics.