Management Team

Director & CEO

Subhash Challa co-founded SenSen in Aug 2005 and is the Director and CEO of the Company. Subhash is a visionary entrepreneur and a leading expert in Data Fusion & Tracking technologies. He is the driving force behind the Company's product innovations, roadmap and release strategy. He has pioneered the unique approach of adapting the probabilistic and statistical analysis components of the underlying technologies to high value commercial products.

Subhash is also a 'Senior Principal Research Scientist' at the 'Victorian Research Labs' of NICTA (National ICT Australia) which is Australia's Information and Communications Technology (ICT) Centre of Excellence at the University of Melbourne (UoM). Prior to this role, he was the Professor of Computer Systems at the University of Technology Sydney and led the Networked Sensor Technologies (NeST) Lab. Before that, he was a 'Senior Research Fellow' at the UoM, where he led a number of tracking and data fusion projects in collaboration with organizations like DSTO, DARPA, BAE, Raytheon, Tenix Defense, Thales, RTA, NSW Police and others.

He is the plenary, tutorial and invited speaker at the various information fusion and Sensor Network Conferences including IDC 2007 (Adelaide, Aus), Sensors Expo 2006 (Chicago, USA), ISSNIP Conferences in 2005, 2004, Fusion Conferences in 2006, 2005, 2003. He has published about 100 papers in various international journals and conferences. He has also co-authored a reference text titled 'Fundamentals of Object Tracking', published by the Cambridge University Press, U.K. July 2011.

Subhash received his Ph.D. from Queensland University of Technology, Australia in 1999. Part of his Ph.D. was accomplished at the Robotics Lab, Harvard University, USA. He was a Tan-Chun-Tau Fellow at Nanyang Technological University, Singapore during 2002-03. He holds a Bachelor's Degree in Electrical & Electronics Engineering from Jawaharlal Nehru Technological University, India.

Director, Business Development (India)

Ajaya Kumar Vemulapati is the Director of SenSen, India and responsible for Sales & Business Development in India. Ajaya has excellent social networking skills and has the ability to look at bigger picture of the business and adopt strategies quickly to changing conditions. Within a short period, he has been able to engage high-value customers from niche market segments. He is actively establishing channel partners and also driving direct sales for the Company's business expansion in India.

Ajaya started his career as 'Marketing Manager' in 1985 at 'Malladi Drugs & Pharmaceuticals, India', where he was instrumental in transforming the company into a market leader from a relative obscure status in the cough and cold segments of active pharmaceutical ingredients market. He founded 'Nelchem Corporation' in 1992, a firm involved in trading of Industrial solvents and successfully garnered a major share of the market for industrial solvents in the Hyderabad region before selling off the business to a multi-national trading company. In 2004, he became the CEO of 'Marine & Agro Products Pvt Ltd', a company based in Chennai marketing specialty feeds for the aquaculture industry and made it a market leader within a span of 12 months.

Ajaya holds a Master's degree in Applied Statistics and also a MBA with marketing as specialization.